SEO Web Logistics

I am not a huge fan of Taylor Swift's music. I don't dislike her, she is just not my musical genre (side note, 80s music still does it for me...) But what I do admire about her is her incredible creativity, resilience and the fact she continues to evolve, both musically and professionally. It inspired me to write the below blog, which is currently featured on the Bizcover website. Happy reading and let me know your Tay-Tay thoughts. https://lnkd.in/gzkpZuky

An incredible 96.55 per cent of websites get no organic traffic (found online via a search engine, like Google).   Given there are 1.11 billion websites, only about 38.2 million are in the mix to receive traffic…from the 8.5 billion Google searches happening every day!   Why are these websites dominating while others are nowhere to be seen? There could be any number of reasons.   Some are trying to rank for keywords that have no search volume (no one is actually searching for what they are trying to sell).   Other websites have no backlinks – a key determinant of where the website ranks.   Sometimes we see websites that have simply not even been indexed to be found on Google (they never had a chance to rank!)   Unpacking all the potential reasons for being a no-show on Google is the first step towards being found online.   Is your website among the 96.55 per cent getting no traffic? Come chat to us and we would be happy to take a look for you. 

We hear it every other day. AI is taking over the world. And perhaps it may run some of us creative types out of town eventually. But, fortunately, that day is yet to arrive. New research from Neil Patel Digital has revealed that human generated content still trumps AI generated content. Every. Day. Of. The. Week. The human touch is consistently out-pointing the speed of AI with human generated content ranking higher in Google searches 94% of the time, thereby bringing in 5.44 times the volume of website traffic. While businesses continue to embrace AI technology and use it for website purposes, including blogs…no one is actually reading it. Earlier this month, Google announced yet another crackdown on AI generated content. Its recent core algorithm update is penalising AI generated content for not meeting the quality standards that Google wants to see. Our advice is to therefore tread carefully when using AI content online. Limit its use to inspiration or brainstorming only. And embrace the written perspectives and experience that only those who live and breathe can offer.

SEO Web Logistics planning day! Lots to chat about as digital marketing continues to rapidly evolve in 2024.

Big start to the year at SEO Web Logistics with four new websites sent live already. Check out the websites and let us know what you think. https://lnkd.in/gbW-U7Xy https://lnkd.in/g9JR4448 https://lnkd.in/gPbnwxi2 https://lnkd.in/gVS9x9ca

What’s the difference between a good and a great website? I asked the SEO Web Logistics team to identify five website design trends that are set to pop in 2024. The ideas that move the needle from good to great. The below is what we came up with: · Typography – oversized, bold and colourful. · AI visuals, text creation, visitor interaction…the list goes on. · Website interactivity. · Dark mode – black is the new black. · Chat functionality – not new in 2024, but it just gets bigger and better.   Feel free to download our guide and reach out to me if you have any questions. 

Really excited to welcome Rob S. to the SEO Web Logistics family this week as our new Head of Digital. Rob brings a decade of digital marketing experience, having run SEO campaigns for the likes of Fantastic Furniture and Shiseido. Keen to chat about your digital marketing plans for 2024? Get in touch today.

A question we are asked every other day is how long it takes to see results from an SEO campaign. And 99% of the time, we are guilty of giving the world’s worse answer…”it depends”. We get it, this is a frustrating response. But it does ring true. However, here is an interesting snippet which may provide broader context. We see the most rapid improvements when SEO fundamentals have not been set up correctly…or set up at all. I’m talking about the optimisation of the website page titles, descriptions, headers in particular. This is bread and better stuff. These are the summaries that pop up on summaries, and these first impressions count. And as you’d expect, Google prioritises these because they provide context for search engine users. But it is often done so poorly. For example, keywords used are not relevant to the business. The text is too short, or too long. The summaries do not entice users to click. Or worst of all, they are simply not completed at all! When these fundamentals are set up correctly, things can get exciting relatively quickly for your website. And you can see rapid improvements. Attached is a screenshot of a client that started with us in Q4 last year. While getting these basics right was not the only task completed in the initial month, it was certainly our primary focus. If you’d like us to have an audit of your website, feel free to reach out.

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