Barking Dog Marketing

“They simply 'get it' better than most, if not all, businesses.” Here’s how we do it: Part 1: Deep market analysis We begin every project with a thorough analysis of the market and competitive environment. This deep dive provides the foundation we need to identify unique opportunities and understand the potential challenges our clients face, both locally and globally. Part 2: Strategic tool application We don’t just pick any tools—we select them to specifically suit our clients' needs. This tailored application of our strategic toolkit is critical for crafting plans that navigate and capitalise on market complexities effectively. Part 3: Execution with precision Precision in execution is what turns a good strategy into great results. At Barking Dog, this means meticulous planning and implementation of every strategy we develop, ensuring outcomes that positively impact our clients' growth and market presence. — If you’re doing at least 7-figures in revenue per year, but are unsure how to build your brand, we can help you out. Send me a message and we have a look at your unique situation. Chat soon 👊

AI is everywhere. It’s undeniable. But how much do we really understand it? We test, measure, and then start all over again. The truth is, the core of AI remains a mystery. While we navigate this uncertainty, it’s critical not to lose sight of what remains under our control: Our brand’s foundation. What we do know is this: Your brand is a living breathing organism. Just like a person, your brand has DNA. Your brand has a personality, tone of voice, feelings, and a core essence. These are not just fancy terms. They are the real, tangible elements that define how your brand interacts with the world. If you haven't pinpointed your brand's DNA, you're missing a crucial step. How can you expect your team to embody and grow your brand they don't fundamentally understand? Forget the latest AI gimmick. Invest in a robust brand strategy first. Because, make no mistake; Brand strategy = business strategy.

Everyone has self-doubt when it comes to starting out. It almost stopped me in my tracks, back in 2017: – "What if this strategy flops?" – "Are we investing too much too soon?" – "Can we really compete with the big players?" Not just fears; They're the realities of running a business. Yet, every challenge is a lesson in disguise. Doubting my own capabilities nearly stopped me 7 years ago. But, here we are: Growing our business to 7-figures + One of the many standout memories? Taking a manufacturer and pushing them to dominate the Australian market: Taking the business from 8 figures to 9 figures along the way. Mistakes? Sure, I've made them. But each one has sharpened our strategies and our resolve. Your biggest setbacks can pave the way for your greatest comebacks. If I had to start over, here’s what I’d do: 1) Step up sooner,  2) Embrace risks boldly,  3) Trust the journey — you’ll make it. So, to every business owner out there grappling with a brand identity crisis, pouring funds into ineffective marketing strategies, or feeling stuck — You're not the only one — you got this 👊

Tired of spinning your wheels and not seeing the growth you want for your business? You're not alone. Many business leaders find themselves using a mix of strategies: → hiring agencies,  → attempting to do it themselves,  → ignoring their marketing needs due to a lack of direction. Imagine transitioning from feeling overwhelmed and directionless to operating with a clear, strategic plan that brings measurable results. It's not just about changing strategies, but finding a partner who has a proven track record of turning potential into performance: — Launched a new clothing line for an international brand using a current world champion 🏆 — A renowned Italian dining chain tripled its locations in just 5 years 🚀 — An industrial sector challenger boosted their revenue by 10X 💪 So, what if you had someone by your side who has not only the expertise but also a history of achieving such results? That's what we offer at Barking Dog Marketing. We turn strategy into success. Ready to see what clear, focused marketing strategy can achieve for your business? Let’s chat.

5 ways unqualified marketers are damaging the industry. (and how to avoid these pitfalls): 1 — Assuming access equals expertise Just having access to social channels doesn’t automatically equip someone to drive meaningful business growth. It's crucial to continuously seek knowledge and training in marketing fundamentals. 2 — Eroding professional standards While it's easy to start a marketing agency, solid expertise and understanding of marketing principles are essential. Think of it this way: using a microwave doesn't make you a chef, just like using social media tools doesn't make you a marketer without the proper foundation. 3 — Confusing posting for marketing True marketing goes beyond just posting content. It involves understanding market dynamics, crafting compelling campaigns, and driving real conversions. Education and strategy are key. 4 — Ignoring strategy Strategy is the backbone of effective marketing. Without it, efforts are likely to result in inconsistent branding and consumer confusion. Always start with a strategic plan. 5 — Underestimating consumer intelligence Today's consumers are savvy and can see through the noise. Ensure every piece of communication is strategic, respectful, and engaging. — Social media promised to democratize marketing, but without the right approach, it can just be white noise. It’s 2024, and thoughtful, well-strategized marketing still trumps the latest “hacks” and “tricks.” What strategies have you found effective in your marketing efforts?

I stand on the shoulders of giants: Apple, Coca Cola, Vodafone, Johnson & Johnson. Some of the iconic brands where my mentors have led marketing efforts. Here are the 5 most important insights: 1) Social media platforms have changed marketing. But the necessity for a strong strategy remains. Platforms might be free, but that doesn’t justify poor content quality. 2) Many believe they are marketers because they use social media. This assumption floods platforms with low-quality content. Plus, it undermines professional marketing standards. 3) Information overload + media fragmentation. So, the fundamental marketing principles still apply. Effective messaging requires careful strategic planning. 4) 24/7 access to information. Every piece of marketing communication must be well-thought-out. And, it should be engaging to capture attention. 5) The core of marketing remained the same: A clear brand DNA and a consistent brand strategy. These are critical for sustained market success. — I have been lucky enough to have learned from these amazing mentors that have shaped me into the marketer I am today. If you’re looking for an experienced mentor in the marketing space, someone who has walked the talk, let me know and we can have a chat.

Most agencies hang onto a client for maybe 3 months. We do things differently at Barking Dog: We build partnerships that last for years, not quarters. Our current client base has been with us for over 6 years now. How is it possible that we retain clients 72x longer? Because we dive deep into their business from day one. No superficial overviews, or applying the latest marketing “hacks”. We get our hands dirty with real data, real strategy, real results. Take our project with a major company in the industrial sector. We transformed them into one of the largest in Australia in 5 years. How? → We started with a deep market analysis. → Identified exactly where they needed to play. → Developed a razor-sharp marketing plan. → Executed this with precision across digital platforms → Followed our strategic media buying strategies. The outcome? They skyrocketed from 8 figures to 9 figures. This 10x growth was a team effort—our strategies and our client's bold moves. So, if you’re tired of partners who bail after the honeymoon phase, let’s talk. We’re in it for the long haul, because your sustainable success is our biggest flex. Ps. None of this growth would be possible without our clients' vision and courage to think differently.

Let’s be honest: Hiring a marketing agency can be expensive. Here are 7 steps you can take right now, over the next 30 days; To give your marketing efforts a meaningful boost—without the hefty price tag? Lesson #1: Quick Content Refresh — Identify one older, underperforming piece of content and give it a quick facelift with updated stats or visuals. Lesson #2: Direct Customer Inquiry — Ask your followers a question related to their needs or challenges directly on social media. Lesson #3: Engage on Social Media — Dedicate 10 minutes a day to respond to comments or questions about your industry on platforms like LinkedIn or Twitter. Lesson #4: Simplify an Email — Identify the least engaging email in your sequence and simplify it. Aim for clarity and a single call to action. Lesson #5: Micro-Collaboration — Partner with a peer for a simple content exchange, like guest posting on each other’s blogs. Lesson #6: Keyword Quick-Fix — Find a long-tail keyword relevant to your latest article or product page and incorporate it naturally in the content. Lesson #7: One Small UX Improvement — Identify one small friction point on your website and address it. Could be as simple as clarifying a call-to-action. Found this helpful? Share it with a business peer of yours

99.9999% of marketing discussions I see miss: — The potential of traditional media — Leveraging marketing fundamentals — The value of mass brand awareness There’s too much focus on digital's rise. And, not enough on TV's unmatched reach and engagement. TV remains the king of media for broad reach. Last week alone, it connected with over 19 million Australians So yes: While digital platforms are gaining traction, TV continues to be a powerhouse in the media landscape. In fact, the expansive reach is still unmatched. At Barking Dog we find out where your target audience spends their time and then buy the most appropriate media at the best possible rates. That’s how we build brands people trust so they spend more and stay longer David Grill Ellen Wood Kent Robson Stephen Faucett Rob Maclean

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