D. John Carlson

D. John Carlson

Greater Perth Area
6K followers 500+ connections

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NRMWA Ltd

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    Business Consulting, Writing, Advertising, Public Relations, Marketing Strategy, Blogging, Market Research, Brand Marketing, Marketing Consulting, and Content Marketing

About

As an advisor, I work with clients to gather and leverage consumer insights and develop strategies to maximise return on investment.

As a strategist, I work with clients to develop strategies that have broad support and will be fully implemented.

As a director, I bring to the table lateral thinking, strategic insights, a long view and an in-depth understanding of consumer behaviour.

Prioritising understanding the client and market, identifying the problems and opportunities, and engaging management, staff, and consultants, I address:

Business planning – identifying the pathway to maximising ROI.
Brand – defining, creating, and communicating a brand.
Culture – building the team will bring the brand to life.
Marketing – product, pricing, communication, and distribution.
Communication – traditional, non-traditional, and digital.
Business development – systematic B2B business generation.

Thirty years working with clients across Australia has taught me that facilitating strategies that can and will be fully implemented requires prioritising:

Data – enabling more reliable and profitable decisions than intuition.
Intellect – the objective, critical, and lateral interrogation of data.
Innovation – generating fresh ideas that will drive performance.
Perspective – integrating immediate needs and long-term opportunities.
Ethics – developing and living values that exceed stakeholder expectations.
Engagement – ensuring that management, staff, and consultants are onboard.
Delivery – on time, to budget and to specification.
My academic background is in psychology, education, and business. I sit on several boards, including commercial and not-for-profit. I am passionate about sharing my knowledge– leveraging my skills as a writer and speaker.

To facilitate budgeting and ensure value, I prefer to be engaged on a fixed fee basis.

Without exception, I say it as I see it, and most importantly, I am always up for a pot of tea and a chat.

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Experience

  • NRMWA Ltd

    Perth WA

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    Perth, Western Australia, Australia

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    Perth, Western Australia, Australia

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    Perth Western Australia

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    Perth, Australia

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    Perth, Australia

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    Perth, Western Australia, Australia

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    Perth, Australia

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    Nedlands

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    Nedlands

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Education

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  • (incomplete)

Honors & Awards

  • International Corporate Citizen of the Year

    United Way International

  • Paul Harris Fellow

    Rotary

  • Speaker of the Year

    Rostrum 42

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