Digital Oasis

Digital Oasis

Advertising Services

South Yarra, Victoria 555 followers

Performance Based Marketing Agency Specialising In SEM & Social Media Ads & Ads Design | Content & SEO |

About us

Your Guide through your Digital Journey. Our fast-growing team of in-house digital experts will not only gather in bespoke teams and instil a unique data-rich, performance-driven digital marketing strategy for each client, but they will also consult you in the process so you understand exactly what it is that we’re doing, and what all the incomprehensible data actually means for your business.

 We’ve learnt how to cope with the ever-changing digital world and its algorithm updates so that we can safely position your brand for growth, without worrying too much about what changes may arise in the future.

Website
https://linkin.bio/digitaloasisaustralia
Industry
Advertising Services
Company size
2-10 employees
Headquarters
South Yarra, Victoria
Type
Privately Held
Founded
2019
Specialties
Marketing, Digital Marketing, SEO, PPC, Facebook Ads, Instagram Ads, Online Marketing, Google Ads, Tiktok Ads, Snapchat Ads, Website Design, Ads Design, SEM, and Content writing

Locations

Employees at Digital Oasis

Updates

  • View organization page for Digital Oasis, graphic

    555 followers

    Check out our founder's post: Google's recent updates, like the controversial "AI Overviews" in Google Search, have been met with criticism for being buggy and lacking accuracy. Find out why~ 🤔

    View profile for Francesco Greco, graphic

    Helping ecommerce marketing managers navigate ad platforms and enhance sales results

    Is Google sacrificing User Trust in the AI race? Google has been at the forefront of AI, with major breakthroughs across natural language processing and machine learning enhancing Google products we use every day, like Search and Translate. As OpenAI gains traction, the pressure has been mounting for Google, and the race to innovate has led to botched rushed product releases. After the recent Gemini Images debacle, the latest feature, "AI Overviews" in Google Search, is also facing backlash for bugs and inaccuracies. Is Google's rushing too fast to outpace OpenAI compromising its reliable image? Innovation thrives on pushing boundaries, but should it compromise user experience? Buggy updates could drive users away, tarnishing Google’s hard-earned reputation. Google's success has been built on a foundation of user focus and responsible innovation. It's vital to balance these values with the competitive urge to deliver new features. While competition fuels advancement, Google is playing a dangerous game, as it must not lose sight of what made it a tech titan: a commitment to its users and reliable, user-friendly innovations. With recent missteps, Google stands at a crossroads. Prioritising user trust and meticulous development is essential to avoid a fall from grace. The conversation around Google's AI missteps is a wake-up call. Not even a behemoth like Google is safe from competitive innovation, and it needs to reaffirm its commitment to responsible, user-centric innovation to remain a leader in trustworthy AI. How do you see Google's current strategy in the AI space? Can they find the right balance between innovation, reliability and monetisation? Comment below! #google #googleai #googleoverviews #artificialintelligence

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  • View organization page for Digital Oasis, graphic

    555 followers

    Sitelink Extensions Rolling Out on Meta (Finally!) 🎉 Long awaited by many advertisers, we’ve begun to see sitelink extensions rolling out in select client accounts on Meta! This feature, familiar to those who use Google Ads, allows you to showcase relevant links directly beneath your ad, guiding users to specific parts of your website and potentially increasing conversions. 📈 While it's great to see Meta catching up, it opens up new opportunities for targeted messaging and improved ad performance within the platform. What are your thoughts on this addition? 🤔 #MetaAds #FacebookAds #InstagramAds #paidsocial #DigitalMarketing #EcommerceTips #marketingagency #melbournebusiness #melbournemarketing #smallbizau #smallbizaustralia

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  • Digital Oasis reposted this

    View profile for Francesco Greco, graphic

    Helping ecommerce marketing managers navigate ad platforms and enhance sales results

    PART 1: 𝐆𝐨𝐨𝐠𝐥𝐞 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞𝐬 𝐀𝐝𝐬 𝐢𝐧 𝐀𝐈 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰𝐬: 𝐀 𝐧𝐞𝐰 𝐟𝐫𝐨𝐧𝐭𝐢𝐞𝐫 𝐟𝐨𝐫 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐫𝐬 Google Marketing Live was last Tuesday and they are beginning to test Search and Shopping ads within AI Overviews, initially rolling this out as a small experiment in the U.S. This move aims to integrate ads seamlessly above and below AI-generated content, enhancing user experience by providing relevant advertising without the need for creating new ads. Early feedback suggests that these integrations are seen as helpful, allowing existing AI-powered Search and Performance Max campaigns to appear in these sections. Ads will be clearly marked as "Sponsored," ensuring transparency. This development signifies a significant step in how we can leverage AI to position our advertising more strategically. As Google takes a responsible approach by gathering extensive user and advertiser feedback, it will be interesting to see how this evolves. Stay tuned for more updates on this innovative approach to digital advertising! #ai #google #googleads

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  • View organization page for Digital Oasis, graphic

    555 followers

    Our team just deep-dived into advanced TikTok Ads strategies at Agency Day. Forget what you thought you knew - these ads can drive not just sales, but leads too!😉 Ready to craft a custom TikTok Ads plan for your brand, tailored to both lead gen and sales? Book a free brainstorming session with Emily, our performance strategist and watch your business reach a new level🚀 #tiktok #tiktokmarketing #tiktokads #paidsocial #leadgeneration #paidads #EcommerceTips #marketingagency #melbournebusiness #melbournemarketing #smallbizau #smallbizaustralia 

  • View organization page for Digital Oasis, graphic

    555 followers

    When some clients are asked why they don’t use YouTube ads, they often cite these reasons. Don't let it stop you from leveraging YouTube video advertising. In 2023, YouTube's global advertising revenues rose to $31.51 billion, up by almost 8%. More advertisers are integrating YouTube ads into their marketing mix. Learn how to address these common objections and enhance your marketing strategy.⁠ ⁠ Need help? Swipe next to learn more. Contact us for personalised assistance and expert guidance.⁠ ⁠ ⁠ #videoads #youtubeads #ppc #paidads #EcommerceTips #marketingagency #melbournebusiness #melbournemarketing #smallbizau #smallbizaustralia

  • Digital Oasis reposted this

    View profile for Francesco Greco, graphic

    Helping ecommerce marketing managers navigate ad platforms and enhance sales results

    𝐖𝐡𝐚𝐭 𝐢𝐬 𝐚𝐝 𝐡𝐢𝐣𝐚𝐜𝐤𝐢𝐧𝐠 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐩𝐫𝐨𝐭𝐞𝐜𝐭 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐟𝐫𝐨𝐦 𝐢𝐭? Ever clicked on an ad expecting to reach your favourite brand’s website, only to land somewhere unexpected? That’s ad hijacking – a sneaky tactic where affiliates mimic your ads to steal clicks and revenue on your trademarked keywords. 🚨 By understanding ad hijacking and implementing these proactive measures, you can protect your brand’s integrity and ensure a positive experience for your customers. Don’t let hijackers steal your hard-earned clicks and revenue – take control today! 💪 #DigitalMarketing #AdHijacking #PPC #AffiliateMarketing #MarketingStrategy #Adthena

  • Digital Oasis reposted this

    View profile for Francesco Greco, graphic

    Helping ecommerce marketing managers navigate ad platforms and enhance sales results

    Meta has just unveiled groundbreaking generative AI features designed to revolutionise ad creation on Facebook and Instagram. 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐲 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐚 𝐠𝐚𝐦𝐞-𝐜𝐡𝐚𝐧𝐠𝐞𝐫 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲: 🔍 𝐓𝐡𝐞 𝐁𝐢𝐠 𝐏𝐢𝐜𝐭𝐮𝐫𝐞: Meta's latest update allows you to automate key parts of ad creation using your brand's products and guidelines. This means more engaging and personalised ad content with less effort! 💡 𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: By automating the ad-creation process, you free up valuable time to focus on other critical account management tasks that can't be automated. This not only boosts efficiency but also enhances overall campaign performance. ✨ 𝐊𝐞𝐲 𝐔𝐩𝐝𝐚𝐭𝐞𝐬: Image Generation: Create complete image variations inspired by your original ad creative, including different backgrounds, text overlays, and product adjustments. 𝐓𝐞𝐱𝐭 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Get AI-suggested ad headlines and body text tailored to your brand voice and key selling points from previous campaigns. 📈 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞+: Meta is centralising its generative AI tools under Advantage+ creative, streamlining the ad creation journey from ideation to optimisation. This promises faster workflows and better results, making your marketing efforts more impactful. 🌍 𝐆𝐥𝐨𝐛𝐚𝐥 𝐑𝐨𝐥𝐥𝐨𝐮𝐭: Meta plans to roll out these new features globally by the end of the year, doubling down on AI to enhance ad relevance and performance across its apps. For e-commerce marketing managers and business owners, this is an incredible opportunity to elevate your ad campaigns, drive engagement, and achieve better ROI. Don't miss out on leveraging these innovative tools to stay ahead in the competitive market! #Marketing #Ecommerce #AI #Meta #FacebookAds #InstagramAds #BusinessGrowth #AdTech

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  • View organization page for Digital Oasis, graphic

    555 followers

    Remember the good ol' days when paid search was all about Google Ads? Well, things have gotten exciting! Platforms like TikTok, Pinterest, YouTube, Reddit, and Instagram are exploding as search engines. Time to jump on board and connect with your audience in these dynamic new spaces.⁠ ⁠ ⁠ #multiplatform #searchads #searchmarketing #paidsearch #paidsocial #EcommerceTips #marketingagency #melbournebusiness #melbournemarketing #smallbizau #smallbizaustralia

  • View organization page for Digital Oasis, graphic

    555 followers

    Happy Mother's Day to the DO Team's Supermums! ♀️ A big shoutout to our amazing mums who juggle deadlines, tantrums (furry or otherwise!), and endless love!🫶 To Valentina, our Director of Operations, who wrangles not just projects but a whole set of twins (plus a teen!) - you're a master of organisation! 🙌 To Erah, our Social Media Manager, who keeps our feeds buzzing while keeping up with four little bundles of energy - you've got the social media game and motherhood on lock!😎 To Emily, our resident fur-mum - your love and care know no bounds! You prove that motherhood comes in all shape, sizes, and barks!😍 We celebrate you and all the rockstar mums! Here's to you for making this world a better place. #MothersDay #DigitalOasis #Love #Family

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    555 followers

    Whether you're a media buyer or a business owner, this feature is a game-changer. It streamlines our workflows, ensuring consistent branding and messaging across every card. Now, we can focus less on repetitive tasks and more on creating compelling content that resonates with our audience.✨

    View profile for Francesco Greco, graphic

    Helping ecommerce marketing managers navigate ad platforms and enhance sales results

    Exciting update from Meta: They've added the option to apply carousel details across all cards instead of having to do it manually! This simple change offers significant benefits. Here's why: 📈 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐖𝐨𝐫𝐤𝐟𝐥𝐨𝐰: Say goodbye to repetitive tasks! Apply details once, saving precious time for crafting impactful content for each slide. 📊 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: Maintain a polished, professional look across your entire carousel with effortless consistency. 🎯 𝐂𝐥𝐞𝐚𝐫 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Streamlined details ensure viewers grasp your message effortlessly, maximising engagement. Effective carousels leverage storytelling and visual hierarchy. Consistent details act as a foundation, allowing viewers to focus on the evolving narrative within your carousel. Let's brainstorm, drop your thoughts in the comments! 😉 #meta #facebookads #paidsocial #melbournemarketing

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