Due North Co

💥 Cut Your Google Ads Costs by 20% Without Sacrificing Results! Current research estimates over 40% of google ads spend is wasted! The question is which 40%? Time to find out and eliminate what isn’t delivering a return. 💡 Pmax = Max Wastage: Google’s new automation tool isn’t all its cracked up to be and is the main culprit for delivering worse returns. 📈 Turnoff Display and Search Partners: They never convert as well as core search 🔒 Use Autobidding Sparingly: Autobidding just increases bids which increases competition bids which increases your bids = more profit for google, less return for you. Discover the 7 key steps to cutting at least 20% from your google ads costs… https://lnkd.in/g9XNvY_g

Changes by Google wreaking havoc on Google Ads results!   Mannnnn….. The Changes from Google Ads continue to come hard and fast, and unfortunately for many businesses, it's producing worse results rather than better.   Here we share the 5 big changes and why it's producing mediocre results for most businesses advertising on the platform and what you can do to get back to positive returns and growth. #googleadswords #googleadvertising https://lnkd.in/g2u3mQic

Sometimes we need to move beyond the promises and hear real stories from real people. In this livestream, we will be talking to successful manufacturers that have proven track records in building Australian based businesses. This is your opportunity to hear from thought leaders, innovators and progressive thinkers that are in the trenches doing it and leading the way to creating a competitive value proposition for Australia. You’ll be hearing from… > Tim Kelly from Manufacturing Excellence Forum > Fred Funnell from Hitachi Global Air Power > Peter Taitoko from RMR Process Interested? Register here: https://lnkd.in/gA6WGGzD

Who would have thought it? If you’ve been keeping up with the latest management and leadership trends in the media, you’ll know what I’m talking about. John Wick has become a leading business fable of the 21st century. The highly entertaining, fast-shooting, action-packed, violent rampage movie has some great lessons for business owners to take to heart.

I’ve come across this saying a few times recently. The more I hear it, the more I fall in love with it. It applies to everything in our lives. It’s long been associated with leadership and management, especially around owners and senior managers creating toxic cultures that become the problems of those lower down in the organisational hierarchy. Psychologists also often use it around how our negative thoughts can infiltrate and impact all areas of our life. Most recently though, I’ve started to explore how it is applicable to marketing.

How can you navigate your business in economic uncertainty? If you thought COVID and lockdowns were a battle, GET READY for the next round of challenges. Interest rates, shipping costs, wages and workplace reforms are just a few of the obstacles we face in the coming months. But don’t even think about throwing the towel in. There are two ways to play the game of business: 1. Defensive (playing not to lose), or 2. Offensive (playing to win) The last few years have taught us that innovation trumps caution. Playing to win means using the current circumstances to your advantage and making it your superpower rather than your achilles heel. In business, it’s not about turnover; it’s about leftover (profit). Maximising your profits despite market conditions is the key to success. On the 24th of May, our leader Ben is one of 3 speakers in a 2-hour MASTERCLASS where we’ll unpack 3 key elements to help you lean into the tightening economy and make your business more profitable. The three key elements are: 1. People 2. Production 3. Marketing Don’t let the challenges of the economy hold you back. Adjust and overcome with ‘The Big Profit Squeeze’. You can register here: https://lnkd.in/gSKgQxT8