Did a quick Shopify training session this morning and thought I’d share some key takeaways in case anyone finds them useful. Whether you're scaling an eCommerce brand or just getting started, understanding Shopify pricing, promotions, email automation, and upsell strategies can make a big difference. Hopefully, there’s something in here that helps! 💡 Shopify Pricing & eCommerce Growth Strategies 💡 When scaling an eCommerce business, understanding Shopify pricing is key: ✅ Shopify Plan ($27K/month revenue) – Best for mid-scale growth ✅ Advanced Plan ($150K/month revenue) – Optimised for scaling ✅ Shopify Plus ($500K+/month revenue) – Enterprise-level features (Shopify Plus pricing is negotiable with Shopify) 🔹 Discounting & Promotions Discounting is built into the platform, but running strategic promotion periods boosts sales. These promotions are run with a combination of Email/SMS Marketing, Countdown timers, and announcement bars, and run across ad platforms primarily Google, META and TikTok. Key Australian sales events include: 🛍 Major Retail & Holiday Sales: 📌 Australia Day (Jan 26) 📌 Valentine’s Day (Feb 14) 📌 Afterpay Day (March & August) 📌 EOFY Sales (June) 📌 Click Frensy (May & Nov) 📌 Black Friday/Cyber Monday (Nov) 📌 Boxing Day (Dec 26) ... and more! 🔹 Email & SMS Marketing (Klaviyo) Successful brands build lists (via pop-ups) & automate flows like: 📩 Welcome Series (Convert new subscribers) 🛒 Abandoned Cart (Recover lost sales) 👀 Browse Abandonment (Retarget window shoppers) 🔄 Win-Back Flow (Re-engage past customers) ⭐ Review Request (Boost credibility) 🔹 Review Aggregation & Subscriptions ✅ Okendo – Best for collecting & showcasing customer reviews, it also integrates with Klaviyo for review requests and Google Merchant Center for review feeds for shopping ads. ✅ Recharge – Seamless subscription management for repeat purchases Often used for perishable items that consumers buy repeatedly, eg toilet paper or washing detergents. 🔹 Optimising PDPs (Product Description Pages) & Upsells. 🚀 Bundling – Kaching Bundles & Zoorix for advanced setups 🚀 Upsells & Cross-Sells – Upcart & Zoorix to increase AOV Scaling an eCommerce store? These strategies can drive higher conversion rates & long-term revenue growth. Drop a comment if you’re looking to optimise your Shopify store! 🚀🔥 hashtag #Shopify #eCommerce #DigitalMarketing #CRO #EmailMarketing #Klaviyo #ShopifyPlus #SalesGrowth
Australian Internet Advertising
Advertising Services
St. Leonards, NSW 3,014 followers
Bigger Agency Results at Smaller Agency Fees.
About us
AIA builds professional, cost-effective websites for small to medium-sized businesses and corporations. When engaging with AIA you can be assured of a personalised service Our founders and staff have years of online marketing experience and AIA was created specifically with the goal of taking what has previously been a complicated and expensive experience and turning it into an affordable and simple process. AIA offers affordable Growth-Focussed and ROI driven online marketing solutions that no longer means you have to put up with average results. Deciding exactly what type of campaign you need for your business can be a daunting task and requires careful consideration. When choosing a platform, be it: Google ads, SEO or Social Media Marketing, nothing can speak more clearly than existing happy customers that have turned into raving fans. AIA is able to assist you each step of the way – from entry level “brochure sites”, or sophisticated e-commerce websites driven by a content management system (CMS) that enable ready content updates, to Driving relevant traffic, leads and sales through the front door of your business. Our web development specialists and web designers can assist you with all your web development needs including Website Development and Design, Site Maintenance and Web Hosting. We have web applications for any size site. We customise all our web development applications to suit your needs and to give you control of your site. At AIA we consult with you to identify your requirements and to create a customised and innovative holistic online marketing formula tailored and customised to your businesses specific requirements. We then match the right web development solution to your needs to allow you to enhance your image and increase your overall sales. Every AIA marketer is a highly skilled professional and specialises in the latest online development technologies.
- Website
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https://www.aiad.com.au/
External link for Australian Internet Advertising
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- St. Leonards, NSW
- Type
- Public Company
- Founded
- 2013
- Specialties
- Website Development, Ecommerce, Search Engine Marketing (SEM), Search Engine Advertising, Pay Per Click (PPC) Advertising, PPC Conversion Optimisation, Search Engine Optimisation (SEO), PageSpeed Optimisation, Local SEO, and Mobile & Responsive Website Optimisation
Locations
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Primary
Get directions
657 Pacific Hwy
602
St. Leonards, NSW 2065, AU
Employees at Australian Internet Advertising
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Rea Zhang
Australian Internet Advertising - Creative director
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Billy Polson
Managing Director at Australian Internet Advertising
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Jacob Squires
Software Engineer at Australian Internet Advertising
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Fadi Dwayhi
Growth Partner & Digital Solutions Expert at Australian Internet Advertising
Updates
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We’re #hiring a new Operations Manager in St Leonards, New South Wales. Apply today or share this post with your network.
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🌟 Welcome Charlotte to the AIA Team! 🌟 Charlotte has been working with us as a contractor since 2019, and we’re excited to announce that she’s now officially joined the team full time as our Full Stack Developer! With her extensive experience in creating custom web solutions and applications, we’re excited to see her sprinkle some magic on our dev projects. Welcome aboard, Charlotte! 🎉 #NewHire #developer #CodingWizard
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🌟 Say Hello To AIA's New Team Member! 🌟 We're excited to welcome Max to our Google Ads team! Max is bringing his super positive attitude and a strong desire to help our clients achieve success in their campaigns. We're looking forward to seeing the great impact he'll have! 🙏🏻🎉 #NewHire #GoogleAds #AdsManagement #ClientSuccess
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🌟 Say Hello To Our New Team Member! 🌟 We’re excited to introduce Amadea Soetrisno our new Client Success Manager! With her extensive experience and dedication to client satisfaction, we’re confident she’ll help elevate our service to new heights. Join us in giving her a warm welcome – we can’t wait to see the amazing things ahead 🙌🏻 #NewHire #TeamGrowth #DigitalMarketing #ClientSuccess
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🌟 Exciting News! 🌟 We are thrilled to welcome Kay Zhou to our team as our new Google Ads Account Executive! Kay brings a wealth of expertise and enthusiasm to our digital marketing efforts. We're excited to see the incredible impact she'll make. Welcome aboard, Kay! #Welcome #NewTeamMember #GoogleAds #DigitalMarketing
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Business owners today have a lot of options. The problem is when it comes to online marketing... most of them suck! You can save a few bucks outsourcing overseas but it's likely going to do your head in, because when you have to explain every little detail, you may as well just do it yourself. Or, You can hire in-house. However, if you do the math, it might not add up. You need to hire experts in about 5 different fields and they're gonna want somewhere near 100K... EACH! Think about it: SEO, Developers, social, designers, PPC, Conversion rate optimisation, Email Marketing. The list goes on. The alternative is getting some inexperienced graduates in and giving them a crack at something as important as the success of your business... but... really? What if you could get it all for just one affordable monthly fee? Something that would cost you less than hiring just 1 incompetent graduate? Another agency you ask? No! Not just another agency. Australian Internet Advertising. At AIA you get a team of experts with diversified skillsets, one affordable fee, and peace of mind knowing you're with a team that has a proven track record. An agency that does more than the big agencies do, for a fraction of the cost. Book in a free strategy session today!
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🚀 Excited to share our latest achievement! AIA was tasked with optimising the Android and iOS applications for The Happiest Hour. Led by our Senior SEO Account Manager Shehar Yar, we're thrilled to see the positive impact of our efforts. 🌟 It's been an incredible journey working on this project, and we're excited to see the fantastic results. Looking forward to more such amazing projects and continuing to drive success for our clients! #AppStoreOptimization #ASO #MobileApps #TheHappiestHour #Teamwork #Success
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Very proud to have contributed to the collaborative piece on Forbes with great minds like: Dean Trevelino from Trevelino/Keller, @Jason Hall From Five Channels, Jessica Hawthorne-Castro from Hawthorne Advertising, Jodi Amendola from Amendola Communications, Mary Ann O'Brien from OBI Creative, Terry Zelen From Zelen Communications, Sun Yi From Night Owls, Evan Nison From NisonCo, Dmitrii Kustov From Regex SEO, Danielle Wiley from Sway Group, Michael Tasner From No Joke Marketing, Pete Boyd From PaperStreet Web Design, Corey Morris From Voltage, Bernard May From National Positions, Frederik Bussler From Bussler & Co and Justin Belmont From Prose. https://lnkd.in/gs8jFZ8v
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🌟 Welcome Aboard! 🌟 We are excited to introduce Lachlan McCarron as our new Sales Development Manager! 🚀 Lachlan comes with a strong background in sales development and a passion for driving results. His expertise and innovative approach will be crucial as we continue to grow and reach new heights. We’re thrilled to have him on our team and can’t wait to see the positive impact he’ll make. Join us in giving a warm welcome to Lachlan! #Welcome #NewTeamMember #SalesDevelopment #GrowthMindset #TeamSuccess
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