Digital Trend 2024: Pay-per-click (PPC) and Paid Social 2024 brings a surge in automation and optimisation across platforms, streamlining ad creation and enhancing performance. Google shifts towards entity-based searches, signalling changes in keyword match types. A funnel approach dominates marketing strategies, with Google venturing into demand generation. Remarketing evolves amidst the demise of third-party cookies, requiring data management for effective targeting. AI revolutionises ad creation and optimisation, promising easier, higher-quality, and better-performing ads. Stay ahead of these trends to maximise your marketing impact this year. Get your FREE e-Book now! https://lnkd.in/dGthgTsd #BelmoreDigital #DigitalMarketing #DigitalStrategy #PPC #PaidAds #GoogleAds #PaidSocial #Ads #Automation #Optimisation #AI #MarketingTrends
Belmore Digital
Marketing Services
Randwick, NSW 276 followers
Expert SEO Consultant ~ Digital Marketing ~ Information Architecture
About us
Belmore Digital is a Digital Marketing consultancy based in Sydney, Australia. It is run by Jeremy Beckett (JB), who has over 20 years experience in optimising, managing, trafficking and monetising web properties. Belmore Digital offers a comprehensive range of services to help businesses grow their online presence. Our services include VCDO, VCMO, SEO, digital marketing, PPC, social media management, content strategy, analytics, email and CRM, conversions and CRO, development, technology, and training and upskilling. We specialise in digital marketing, business and digital strategy, digital transformation, and data creativity. We turn data into relatable information to help clients make data-driven decisions to achieve their business goals, assisting businesses to transition to a digital-first strategy ensuring websites, apps and social media presences are top-notch. We offer a range of services for running effective paid ad campaigns, executing social media campaigns, building content strategies, using performance data for decision-making, and personalising messages to build relationships with customers. JB is highly knowledgeable in Digital Strategy & Marketing, SEO, Analytics, and IA, and has been helping companies succeed online since 1997. Testimonials from clients highlight his expertise in technical SEO, effective client management, communication, and teaching. JB provides a Virtual CMO, or Virtual CDO service as a cost-effective solution for digital and marketing success. Reach out to JB for more information, or to discuss any interesting projects.
- Website
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https://www.belmoredigital.com/
External link for Belmore Digital
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- Randwick, NSW
- Type
- Privately Held
- Founded
- 2015
- Specialties
- SEO, Social Media, Email Marketing, CRO - Conversion Rate Optimisation, Digital Marketing, Information Architecture, PPC, VCDO, VCMO, Digital Strategy, Content Strategy, Content Creation, Analytics, Performance Marketing, CRM, Paid Social, and CRM
Locations
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Primary
Randwick, NSW 2031, AU
Updates
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JB's Digital Update - 15th May 2024 This week, Google enforces its site reputation policy with a heavy hand, Meta rolls out AI features for advertisers, and Google Shopping Ads get a conversion boost. The DOJ probes Google for ad price manipulation, while navigating personalisation and privacy remains a tightrope walk for marketers. Stay informed and ahead with JB's insights. ❤️ Don’t forget to like, share, follow, subscribe, wherever you see this post. ❤️ Read the post here: https://loom.ly/aXtI0yQ Book a Free 30 Minute Consultation here: https://loom.ly/lih--68 #BelmoreDigital #SEO #SocialMedia #Google #Meta #CRM
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Digital Trend 2024: Search Engine Optimisation (SEO) SEO in 2024 shifts towards Expert Content, prioritising quality over quantity. With AI's rise, focus on producing high-quality content that showcases expertise. Embrace the challenge of SGE and AI-driven search results by optimising content for visibility. Social platforms like TikTok are becoming significant search engines, highlighting the importance of social SEO. Despite AI-driven spam, continue creating valuable content. Video emerges as a crucial element for search visibility, so optimise and distribute videos across channels. Adapt to these trends for effective SEO strategies in the evolving digital landscape. Get your FREE e-Book now! https://lnkd.in/g9GwS7Es #BelmoreDigital #DigitalMarketing #DigitalStrategy #SEO #SearchEngineOptimisation #GoogleSearch #OrganicSearch #GoogleUpdates #ExpertContent #AI #SocialSEO #VideoMarketing
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Digital Trend 2024: Digital Marketing and Strategy Data privacy and sustainability lead the way in 2024! As marketers, it's time to navigate the changing tides with respect, transparency, and eco-conscious efforts. Say goodbye to third-party cookies and hello to consumer trust. Let's adapt and embrace a brighter, more ethical digital future together! Get your FREE e-Book now! https://lnkd.in/g_ckrKU9 #BelmoreDigital #DigitalMarketing #DigitalStrategy #DigitalCampaigns #MarketingStrategy #OnlineMarketing
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Read about the top trends of 2024. AI continues to shape industries, focusing on efficiency in ad creation, data analysis, and budgeting. But beware of the AI buzz - not all systems deliver true AI capabilities. AR & VR take a back seat to AI's prominence, demanding careful investment scrutiny. Short-form video dominates, urging big brands to join the fray. Chatbots, empowered by AI, offer real-time assistance. Ethics, privacy, and trust are paramount; transparent data handling builds consumer confidence. Let's navigate these trends responsibly for a successful year ahead! Get your FREE e-Book now! https://lnkd.in/gaZsqd54 #BelmoreDigital #DigitalMarketing #DigitalStrategy #ChiefMarketingOfficer #FractionalCMO #vCMO #MarketingStrategy #TechTrends
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JB's Digital Update 8th May 2024 OpenAI gears up with a search engine, Apple enhances Business Connect, Google amps up Performance Max with AI, prepares a new search reputation policy, and plans to pause low-activity keywords. Dive into what these changes mean for your marketing strategy! ❤️ Don’t forget to like, share, follow, subscribe, wherever you see this post. ❤️ Read the post here: https://loom.ly/R6S9O-0 Book a Free 30 Minute Consultation here: https://loom.ly/lih--68 #BelmoreDigital #SEO #SocialMedia #Google #GoogleUpdates #Apple #OpenAI
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Digital Trend 2024: Virtual Chief Digital Officer (VCDO) AI offers cost savings in digital ops, but human oversight is non-negotiable. Data security is top priority amid rampant breaches. True AI personalization is on the horizon, but watch out for imitations. AR/VR boosts pros, while SaaS thrives. Stay vigilant against budget creep with cost-effective solutions. App bundling may be the future. Let's tread tech waters wisely! Get your FREE e-Book now! https://lnkd.in/gmRRFqWz #BelmoreDigital #DigitalMarketing #DigitalStrategy #ChiefDigitalOfficer #FractionalCDO #vCDO #DigitalTransformation #DigitalStrategy #AI
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Utilising Digital and Traditional Marketing! Learn how combining them can make your brand stand out and bring in more profit. Traditional marketing lasts a long time, while digital marketing is super precise. Why not use both? Find out how to mix them for a strong marketing plan! Boost your online presence with traditional tricks, like adding QR codes to billboards. Or use social media ads to get people to local events you've promoted in traditional ways. It's all about teamwork! Overcoming challenges is important. Break down barriers, work together, and use data to see how well things are going. With the right plan, you can do anything! Ready to make your marketing even better? Use both digital and traditional methods and see your brand grow. Share your thoughts below or talk to us at Belmore Digital for help making your brand succeed online! https://lnkd.in/g9uw3rKv #BelmoreDigital #DigitalMarketing #DigitalStrategy #DigitalCampaigns #MarketingStrategy #OnlineMarketing #TraditionalMarketing #IntegratedMarketing
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A Guide to Remarketing and Winning Back Your Audience Don't lose customers – bring them back with remarketing! Ever seen ads everywhere? That's remarketing. Learn to target website visitors & boost sales! Why give attention to remarketing? It builds connections, boosts brand recognition, & drives sales! Tips: segment your audience, keep ads fresh, & optimise for mobile! Ready to boost your marketing? Remarketing can help! Contact Belmore Digital today! https://lnkd.in/gQE53ZVu #BelmoreDigital #DigitalMarketing #DigitalStrategy #PPC #PaidAds #GoogleAds #PaidSocial #SocialAds #MetaAds #FacebookAds #Remarketing #ConversionBoost
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JB’s Digital Update 1st May 2024 Delve into this week's essential updates in digital marketing: Google’s core update rollout, Chrome’s new privacy feature, the TikTok ban debate, consumer ethics in branding, and legal challenges with Adobe’s AI tool. ❤️ Don’t forget to like, share, follow, subscribe, wherever you see this post. ❤️ Read the post here: https://loom.ly/vtmlhFA Book a Free 30 Minute Consultation here: https://loom.ly/lih--68 #BelmoreDigital #SEO #SocialMedia #Google #GoogleUpdates #GoogleChrome #AI #Meta #TikTok #Adobe #AdobeFirefly #MarTech