Case Studies
Return on Investment for business owners.
DIGITAL MARKETING SERVICES
meet your business and marketing goals.
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01
Traffic Generation
Traffic generation is essential for increasing your business’s online visibility and exposure. By generating web traffic, you bring more potential customers to your website. Traffic generation also increases brand awareness and familiarises customers with your business.
Every time a lead visits your website, you have the potential to convert them into a loyal paying customer!
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02
Conversion Rate Optimization
Keeping a new visitor on your website is about more than just chance. Once we have started driving traffic to your website, we can implement strategies that turn your visitors into leads and then customers. This is known as Conversion Rate Optimisation.
Conversion Rate Optimisation involves improving your website experience to keep more leads on your website and achieve the desired outcome.
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03
Measure & Improve
In order to achieve sustainable long-term results, you need to carefully measure and monitor traffic and conversion-related metrics. Statistics including click-through rates, session time, and time on page all give us an insight into which tactics are working and where things need to improve.
By constantly monitoring and measuring traffic and conversion metrics, you can ensure consistent ongoing performance.
Highly Targeted Website Traffic
At Supple, we focus on generating high-quality traffic for your business. Our inbound marketing strategies generate genuine leads. This increases the likelihood that a visitor will stay on your website, spend money, and increase your revenue.
Effective Conversion Rate Optimisation
The Supple team will take a broad range of actions to nurture your website visitors and turn them into paying customers. We implement strategies that keep customers engaged while encouraging them to take the desired action!
- Core Web Vitals
- Google Customer Reviews Optimisation
- search quality rater guidelines. "> E-A-T
- Featured Snippets Optimisation Services
We Build on Your Quality Results
At Supple, we see each day as an opportunity to measure, learn, and improve. We constantly monitor and act on the metrics that are important to your business. We implement quality improvements both on a daily basis and through our regular strategy audits.
Client Testimonials
about Our Digital Marketing Services.
- 360 Google Reviews
- 4.9
Fantastic service. Ever since I have partnered up with them I have seen nothing but growth through my website.
I have dealt with Supple now for 2 years their help and understanding of my needs has been fantastic. They have helped me grow my business into the success that it is today . Thanks to all the Team at Supple Regards Kane Dalman.
Very happy with the service I receive from these guys, from reception through to management the team are always willing to help and go above and beyond. I have been a customer for over 7 years and will continue with them indefinitely. Always made to feel welcome, any recommendations are actioned very quickly and we work together - they are an integral part of our business. Highly recommend. Kaye
Have been a client of supple for over 10 years now and have always had exceptional service , value, understanding and constantly informed of new and developing trends and products. Leading Edge copiers
John was very easy to talk to and understand. Highly recommended surveys
Our company have been working with Supple for the past 5 years. They are looking after our SEO, Website and Google AdWords. Sam and his team are great at what they do! Would highly recommend them to anyone wanting to take their business to another level. thanks TopSmith
Positive: Professionalism, Quality, Responsiveness, Value Trent is so helpful and friendly. Nothing is ever too much trouble for him! Thoroughly appreciate his professional approach and willingness to assist always. Group1
Positive: Professionalism, Responsiveness Sam and his team have been very good for our business for a number of years now. Certainly been well worth while.
Positive: Professionalism, Quality, Responsiveness, Value Very happy with the service . Sam is always available when ever I need help or Advise. Curtain ideas Pty Ltd
I cannot give the team at Supple a bigger rating, After hearing about them on the radio I decided to give them a call, from the very beginning they were upfront about what needs to be done to achieve the desired results we were looking for. There are so many fake marketing and google optimisation services out there just wanting to take you for a ride, NOT Supple. They have been supporting me through the entire process of re-building the website, setting up email accounts and servers to get this rolling. Big thank you to Sam, he has gone the extra step in helping me set things up on the computers, explaining what is happening. If you are looking for a team to actually improve your online presence, trust me, these guys know what they are talking about. Thank you Sam & the Supple team
Very happy with the service I receive from these guys, from reception through to management the team are always willing to help and go above and beyond. I have been a customer for over 7 years and will continue with them indefinitely. Always made to feel welcome, any recommendations are actioned very quickly and we work together - they are an integral part of our business. Highly recommend. Kaye - ETS
The Supple team are a valuable asset to Linear Matrix managing the ever changing SEO landscape making certain we are organically TOP of the first page of Google search. Well done Supple team!
Love our new website! We have been with supple for about a year now for SEO. They have improved our ranking by a million percent! It's amazing and we are so happy. We are now consistently on the first page when searching for our services! Our New website done by Kedar is fantastic, he worked so hard on it and has done a fantastic job, we are so happy with the finished result! Anyone looking for a new website and SEO should speak to Supple!
Great service, good communication. These guys know what they are doing. . My Web site only benefited from them . Awesome job guys Thank you
I have been using the service provided by supple for a little over a year now They can never do enough to help me Trent And the team at supple are always so wonderful Every time I’ve asked for help with problems that arise from my website they go out of there way to make sure I’m happy and things are working perfectly Even outside the scope of work expected of them I’m great full for the work they are doing to help me Get the best results possible And am really great full for the assistance provided to me by Amy and Trent to help with a spam review on my business site last week Don’t feel I could have solved it without there help Sincerely Bryan kramer
Supple have been absolutely fantastic to work with over the last 2 years! Supple built a website for us that is easy to navigate and appealing to the eye. Param from Supple has been extremely helpful every step of the way. Any questions or updates we have for the site are always completed very quickly. We appreciate their service and great communication!
What is Digital Marketing?
Digital marketing – or online marketing – helps you connect with your customers on the internet. Using various specialised techniques, businesses can market their brand and advertise their services to potential and existing clients in Australia.
Digital marketing campaigns are delivered through various online channels, including:
- Websites
- Social Media
- Pay Per Click (PPC) advertising
- Search Engines
- Apps
Digital marketers use several tactics to drive leads and traffic. These include SEO Services, Content Marketing, Social Media Marketing, Email Marketing, and Online Public Relations.
Digital marketing campaigns span both Business-to-Consumer (B2C) and Business-to-Business (B2B) strategies.
Here is what Wikipedia has to say about digital marketing. If you want to learn more about it, you can also take a digital marketing course from leading Australian universities like RMIT, VU or Swinburne. Contact our SEO agency for help with digital marketing.
What are some emerging digital marketing trends to look out for?
Chatbots, Artificial Intelligence (AI), Podcasting, Live Video, Augmented Reality (AR), Virtual Reality (VR). These are some of the most talked about digital marketing trends, and there’s a reason they keep popping up. They can all play a critical role in your digital marketing efforts.
For example, podcasts and videos can provide fresh, easy to access, and purposeful content for businesses. They help you stand out from the competition while maximising Return on Investment. Chatbots provide a line of communication between businesses and their customers, and they can be a gold mine for voice-of-customer data.
Tools such as AR and VR remain niche in digital marketing circles. For this reason, they are only adopted in very specific cases. True AI is still a work in progress, but Machine Learning is having an increasing impact on digital marketing efforts.
Beyond these trends, savvy businesses and marketers should pay close attention to Voice Search and Voice Answers.
Search engine queries are increasingly being handled by voice assistants. By focusing on this emerging area, you can put your business in the prime position to earn more clicks, conversions, and sales.
- More than 50% of Google searches result in clicks to other Google sites or no further action
- Optimising for voice can help you take full advantage of organic search
Other digital marketing trends include Content Personalisation, Visual Search, and Influencer Marketing. Marketers should also consider SEO Split Testing and Micro-Moments when optimising content.
How do digital marketing agencies work?
Leading digital marketing agencies are results-driven organisations. These businesses leverage various channels to enhance their clients' online presence and help them connect with their target audience.
Our digital marketing consultants offer a range of services to drive traffic, generate leads, and increase sales for your business. We provide tailored digital marketing services for businesses and budgets of all sizes, including:
- Web Design and Development
- Social Media Marketing (Facebook, Instagram, LinkedIn, etc)
- Search Engine Optimisation
- Retargeting Services
- Search Engine Marketing (Google Ads/PPC advertising)
- Content Marketing
What is a full-service digital marketing agency?
A full-service digital marketing agency can oversee all aspects of your online marketing. They will develop, review and refine many strategies that optimise your online presence,
For example, a new small business owner may turn to a full-service digital agency to launch their website and online marketing strategies. The agency will have different teams to handle every aspect of the project. One to handle web design and development, one to handle content writing, and one to handle Google Ads. The list goes on. The experts in these teams will work together to achieve the goals of your campaign.
Do I need a big budget for digital marketing?
There is no one-size-fits-all approach to digital marketing. Your budget can be as big or small as you need it to be. When setting a digital marketing budget, you simply need to understand:
- The industry you operate in
- Where your business sits within that industry
Think about the size of your business, how long you’ve been operating, and your brand recognition within your niche.
Data-driven competitor analysis can play a large role in deciding your budget. This will give you a clearer picture of what your competitors are achieving and how they are doing it. Businesses should also look at their previous marketing efforts to see what worked and what didn't. This will help to focus their digital marketing efforts in the future.
When allocating your digital marketing budget, consider how you will use the following:
- Content Marketing
- Paid Advertising
- SEO
- Social Media Marketing
- Email Marketing
- Branding
If you manage your own marketing efforts, you may also need marketing software. However, if you work with a digital agency, they can consider this and all other factors for you.
How do you find the best digital marketing company?
The best digital marketing company for you will have a clear understanding of your business and its goals. This will allow them to develop and execute a flexible digital marketing campaign.
The digital agency you partner with should implement strategies that are supported by data. Their work should be subject to rigorous analysis and ongoing testing. When searching for marketing agencies, look for case studies that demonstrate real outcomes.
The best digital marketing agencies will utilise both paid and free channels. They will craft solutions that are a good fit for your business, your budget, and your brand.
If you're unsure, organise a face-to-face conversation with your digital marketing experts. Simply pick up the phone and meet with potential prospects in person. This can help you find the best digital marketing agency in Melbourne, Sydney, and other crowded markets.
What is a digital marketing strategy?
A digital marketing strategy is a tailored plan to meet your company's online marketing goals. It will be built around an understanding of your business, the products or services you offer, and your target market. By understanding how your audience uses the internet, you can select the best digital channels for your digital strategy.
A digital marketing strategy is often multifaceted. It may encompass several campaigns that meet different goals within your overall objective.
What is the role of a digital marketing agency in a company’s growth?
An online marketing company can contribute to your business’s growth by:
- Developing a tailored digital marketing strategy based on your goals
- Executing this digital strategy through a series of digital marketing campaigns
For example, one facet of your digital marketing strategy might be to generate more sales through your eCommerce store. Your digital marketing campaign might involve several actions to achieve this, including:
- On-page and off-page Search Engine Optimisation
- Responsive design for your website
- Driving traffic with video content, social media, and paid advertising
By developing strategies and campaigns, a digital agency can increase lead generation, sales, profits, and even your market share. In this way, a digital marketing agency can play a significant role in your company’s growth. Book a strategy session today.
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