Eastcoast Beverages is an Australian family-owned company that has been in operation for over 60 years. Founded in 1965 by Salvatore Lentini and now run by his sons and their wives, the company is based on a farm in Kulnura, NSW. Eastcoast Beverages initially supplied fresh fruit to Flemington Markets but later identified an opportunity to produce 100% fresh fruit citrus juice when the Australian government removed tariffs on imported juice concentrate.

Today, Eastcoast Beverages has become a well-known household name across many parts of Australia. Their commitment to using only the freshest and highest-quality fruits sets them apart in the market. They pride themselves on producing juices that are made solely from 100% fresh fruit, ensuring a delicious and nutritious beverage for their customers.

With a rich history spanning three generations, Eastcoast Beverages remains a family affair, maintaining their farm in Kulnura where the first oranges were picked by Salvatore. Their dedication to delivering outstanding citrus juices continues to be at the core of their business. As a trusted brand, Eastcoast Beverages continues to provide refreshing and flavorful juice options to consumers who value quality and authenticity.