By Leading Edge Web

01/29/2013 As a collective of young web design and web development professionals and digital developers, we strive to be at the forefront of our profession and be amongst the most creative web development studios in Melbourne, Australia and indeed around the world. We rise to the challenges facing our clients. Through strong visual design we are able to engage an online audience in ways that develop strong long-lasting relationships and motivate people toward desirable action.


Using digital architecture that is uniquely our own, we represent the front line of technological change and consistently deliver the most current, proven and user-friendly web design and digital solutions.


Our web development techniques aim to create experiences which captivate the intended audience and guide them along the journey through the website towards the intended goal.


The face of web development is constantly changing and it is important from a technical perspective for web design studios to stay on top of new technological developments as they arise. This is particularly important in 2012 and 2013 as the HTML5 and CSS3 technologies mature.


CUTTING EDGE WEB DESIGN
With browsers implementing elements from the HTML5 specification at different rates, Leading Edge Web makes compatibility a priority when selecting the appropriate web development technology to implement. The speedy decline of Flash usage on the web, no doubt helped along by Apple's refusal to support such technologies on mobile devices, has changed the game. Leading Edge has embraced such change and is always making us of the latest technology available – both front-end and back-end. As one of the top website developers in Melbourne, as well as Australia, Leading Edge provide premier expertise in rendering video, audio and graphics online using cutting edge technology and tools.


As most people know, web development is not just about the technical aspects of the site. In partnering with Leading Edge, you will be sharing in not only our creative flair and design expertise, but also our business analysis and industry knowledge. Leading Edge uses an iterative, Agile based methodology for creating your perfect solution, with defined project management and milestones set for each project. You receive a deliverable quickly and often during this process, which feeds back into the cycle, resulting in a finished web design which is the closest possible to what you imagined.


What makes Leading Edge a different and unique website design company is our custom Content Management System. Choosing to implement this results in you, the customer, being able to update any part of the website you wish without Leading Edge programmer's involvement. This means fewer costs to you in the long run, and more flexibility. Further, updates and improvements are free of charge to Leading Edge clients, and we do not lock you into hosting contracts, or charge higher hosting rates for the use of our CMS. Our CMS is completely customised for each project, and is equally at home powering huge ecommerce websites as well as small static informational sites.