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Traditional
advertising is no longer the best option for Australian SMEs, with online quote
platforms providing a more cost-effective alternative to getting job leads.
A
recent survey conducted by ServiceSeeking.com.au has shown that businesses are
increasingly committed to using online resources to gain job leads, rather than
spending on advertising. More and more, businesses are going online to send
quotes, generate interest through review websites, and list in directories.
Relative
cost-effectiveness has driven this trend. Businesses on Service Seeking make an
average of $20.19 of income for every $1 they spend on membership to the
website.
Building
and trades businesses such as electricians, builders and plumbers receive the
best return- tradies make more than $25 on income for every dollar that they
spend on quoting online.
Home
service companies like cleaners, furniture removalists and gardeners make $17
back for every dollar spent.
Events
businesses such as wedding photographers, celebrants and hair stylists reported
making $13 per dollar spent.
“Traditional
advertising no longer offers the best value for SMEs in terms of return on
investment,” says Jeremy Levitt, CEO of ServiceSeeking.com.au.
“Quoting
online gives businesses more bang for their buck because businesses are able to
reach customers that actually need to get jobs done.”
Survey data was collected from 710 active business members.
They reported winning 3,973 jobs with a total value of $2.8m. On average each
respondent spent $194 to win 5.6 jobs worth $3,917.
For
further information, please contact Karina May or Marina Yang at
ServiceSeeking.com.au (02) 8964 8514
karina@serviceseeking.com.au /
marina@serviceseeking.com.au
Service Seeking is a Australia's #1 online services marketplace, where you can post jobs and get free quotes from businesses within 24 hours. Service Seeking was launched in 2007 by entrepreneurs Jeremy Levitt and Oliver Pennington. To date almost 500,000 jobs have been listed and 1,000,000 quotes h…
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