About Alpha Car Hire Founded in 2006, our boutique Australian company has been dedicated to providing a unique and personalised customer experience. At the core of our business is a commitment to providing affordable prices whilst delivering customer service above the industry’s standards. We believe that renting a vehicle should be a hassle-free and an enjoyable process. We work tirelessly to simplify every step, making it as easy as possible for you to hit the road and explore the breathtaking beauty of Australia. Creating memorable moments for our customers is what drives us every day and is strongly supported through a workplace environment of honesty, accountability, respect and trust, empowering our teams to do their best! Our Mission Making your road experience easy and affordable through our commitment to best-in-class products and customer service. Our friendly and dedicated staff will always strive to provide the best customer experience and are committed to our Customer Pledge.