Most service businesses we talk to have been burned by an agency before. Paid a lot upfront, got a website, and watched the phone not ring.

Digital Assassin was built to solve that differently.

We don't ask you to carry the risk. We invest in your business first — doing the strategy, the website, the content and the SEO build ourselves, and carrying that cost upfront. You pay us back over time in a low monthly fee.

Because we've put real money in, we're not incentivised to set and forget. We're in your business every month — tweaking, testing, hunting new angles — so the work performs well enough that you want to stay long after you've paid us back. That's the opposite of an agency that bills the same whether you grow or not.

We build one integrated growth system, not a website and then a marketing plan. Strategy and messaging come first. Design and build serve the message. Then always-on content — built to rank on Google and show up in AI-driven search, including AI Overviews — keeps the engine running. Paid media through Google Ads and Meta gets layered in where it earns its keep.

We work with owner-operated service businesses across Australia — trades, allied health, car tinting and similar — typically $500K to $5M in revenue. If you've been in business long enough to have been burned once, you'll recognise this as the opposite of what happened last time.

We treat every engagement as an investment. That means we're selective — and the conversation goes both ways.

Based in Melbourne. Working across Australia.