Ira has been in the beauty industry since she was in high school and helped her mum in her beauty salon. She was managing the salon and working as a Brow Expert at the age of 21. Ira completed two Master's degrees from Australian and American globally renowned universities in International Business and Leadership in 2015. But she couldn't wait to continue her unique journey in the beauty industry. She has a passion for aesthetics, as demonstrated in her ever-growing clientele in both Toorak and South Yarra salons. Ira has brought the brows and lashes services to a new level and she has consistently advanced towards her ultimate goals, which are all about transformations and improvements in beauty services and products.