AI search engines retrieve web content before generating an answer, then cite selected sources. That retrieval step is called grounding. For brands, it raises a visibility question: what information is an AI system seeking when it chooses your page?

What Grounding Means in AI Search

Grounding connects an AI-generated response with external information that can support it. Microsoft describes grounding as infrastructure linking generative models with web information. In practice, answer engine optimisation involves understanding what people ask and what retrieval systems search for.

What Are Grounding Queries?

A grounding query is a phrase used by an AI system when retrieving information for an answer. Bing Webmaster Tools surfaces grouped versions in its AI Performance report. They are not complete user prompts. They summarise themes linked with content that Bing’s supported AI experiences retrieved and cited.

How They Differ from Traditional Queries

Traditional search queries reflect words typed or spoken by users. Grounding queries come from the retrieval process inside an AI experience. A conversational prompt may be broken into shorter retrieval phrases, which means AI search rankings cannot be understood through conventional keyword data alone.

What Bing Now Reports

Bing’s AI Performance dashboard shows citation counts, cited pages, visibility trends and grounding-query activity across Microsoft Copilot, AI-generated Bing summaries and selected partner experiences. Publishers can map grounding queries to cited pages, showing which URLs appear around topics.

Finding Themes Behind Citations

The value lies in pattern recognition. If several grounding phrases cluster around one subject, a business can see where its content already earns citation visibility. Weak areas may point to subjects that need clearer explanations, fresher evidence or stronger supporting information.

Using Queries in an AEO Assessment

A practical AEO assessment can connect grounding phrases with cited URLs, content formats and topic coverage. This helps marketers judge whether pages answer information needs AI systems retrieve, rather than relying on traffic and position reports.

Content Opportunities

Grounding data can guide updates to headings, definitions, evidence, FAQs and related topic coverage. The aim is not to repeat phrases mechanically. Content still needs accuracy, clear structure and enough substance to be useful when an AI system retrieves a passage.

Know the Limits

Bing says its grounding-query data is aggregated, sampled and incomplete. It does not reveal exact prompts, individual AI answers or why a page was selected. Citation activity does not equal authority, traffic or ranking.

Where AEO Reporting Goes Next

Future reporting will likely combine citations, grounding themes, intent, topic coverage and search performance. That gives Australian brands a broader view of discovery: not simply who clicked, but where their information helped shape an AI-generated answer.  For learn more https://myohomarketing.com.au/answer-engine-optimisation/?utm_source=geo&utm_medium=geo&utm_campaign=geo_organic