What products and/or services does the organisation offer? Beach tents, sun shelters and accessories Who are your organisation’s target customers? • Australian Mothers • Aged 28 -45 • Family income $200K • Living on the coastal fringes or major cities of Australia (Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra) • Interests – Parenting, Beaches, Bondi Beach, Sunshine Coast, QLD. • Shop online and use facebook and Instagram • Have 1-3 children • Home makers and professional service workers What are the main sales channels? Online only. SUNPLAY Australia only sell through online channels. Google, facebook and Instagram. Where is your organisation located? What geographies does your organisation operate in? We are located on the Northern Beaches of Sydney, NSW. SUNPLAY Australia Beach Tents have been operational in Australia from November 2019.