Brand refresh for a law firm with a difference

03/09/2023 Stockley & Pagano Lawyers engaged Viabrand to create brand elements that reflected their warm, caring, and collaborative relationships with their clients. In addition, Stockley & Pagano see themselves as lawyers who do things differently, with a warmth and approachability not seen at more conservative law firms, and they wanted their updated branding to reflect that difference.

Communicating confidence and compassion

After conducting a detailed discovery session to uncover what makes Stockley & Pagano unique, Viabrand created various brand elements, including a new logo, brand colours, typography and brand promise. These elements communicated the values of professionalism, experience and compassion important to Stockley & Pagano.

A logo that merges two unique talents

The Stockley and Pagano ‘shield’ logo mergers the two initials of the directors and symbolises the protective nature of the service they offer their clients. The logo captures their brand essence by incorporating warm champagne tones to symbolise the warmth and sincerity in their consultative approach to clients.

Signage that symbolises integrity

After designing a new logo and choosing brand colours, office signage and posters were designed to reflect the brand’s competence, sincerity and security and capture the target audience’s imagination.

Branded collateral to complete the brand refresh

Printed and digital collateral, including business cards, letterhead, notepads, eDM marketing banners and email signature footers, were then designed to incorporate the refreshed brand elements.

Website design with personality

Stockley & Pagano pride themselves on their down-to-earth, approachable style. Viabrand created a website that lets their creativity, integrity and approachability shine through. Stockley & Pagano’s website design lets their talents shine by incorporating brand colours, iconography, and stunning photography.
Refreshing a brand allows businesses to re-examine what their customers want and need, what makes them unique in the marketplace and key messages shared across marketing and sales collateral. The Stockley & Pagano brand refresh shows how well-thought-out branding elements help you outpace your competition and let your unique personality shine through.

About This Author

Viabrand

Brand Strategists + Brand Designers + Brand MarketersWe are a team of Brand Strategists, Brand Designers and Brand Marketers, helping brands reach their goals. We develop successful brands that connect with the right people. Specialising in:* Brand Strategy* Branding & Identity* Graphic Design* …