Ultra Labels is a leading Australian-owned business that provides custom label and flexible packaging solutions using cutting-edge print technologies. Ultra Labels approached Viabrand to help prepare their business for the next stage of growth. A quality-inspired brand refresh Viabrand refreshed Ultra Labels brand look to reflect its role as a premium provider of packaging solutions as they expanded into new digital printing and flexible packaging options. Viabrand analysed the market, competitors and the client’s brand strengths, target markets and buyer personas to develop a brand refresh strategy. We then reinvigorated Ultra Labels’ branding assets to reflect its position as a quality packaging solutions provider whose work, consultation and customer service exceeded industry standards. Updating brand colours to symbolise energy (red), sophistication (black) and refinement (cool gray), Viabrand encapsulated the underlying quality story that was driving the growth Ultra Labels was experiencing during the next phase of its business. Refreshing all branding assets Taking the updated brand look through to Ultra Labels’ marketing assets involved a refresh of its logo and other materials, including: Brochures Sales templates Business cards Letterhead Advertising templates Email signature, and Social media templates A refresh designed for growth With a brand refresh to reflect its quality offering, Ultra Labels has positioned itself as an innovator in the packaging market with superior digital printing capability and flexible packaging production.