07/12/2013
impact how clients feel about themselves. There’s nothing quite
like the satisfaction that comes from watching someone shyly check out a
new look in the salon mirrors and watching as a broad smile appears on
their face. Because you interact with people who depend on you to help
them freshen up their appearance, it’s extremely to take pride in how
you look every day.
In many respects, your appearance could positively or negatively
affect the probability that people will trust you when it comes to
making stylish improvements. After all, if your own strands are unkempt
or characterised by a lacklustre colour, it’s not hard to understand why
clients might feel hesitant about letting you offer advice.
Use Items that Your Studio Sells
Often, an impressive look is much easier to pull off with help from styling aids, whether they’re serums, creams or other hairdresser supplies.
When customers love your haircut, don’t be surprised if they inquire
about what you did to achieve the results. It’s easy to turn that
curiosity into a sales opportunity, simply by explaining which items you
used, and then gently informing the client that those things are
available on your retail shelves.
This type of guidance can help customers breathe easier, especially
if a specific product comes in many varieties. With your help, they can
know with certainty that they’re buying the same things you use at home.
Otherwise, they might try to shop for beauty supplies independently and
possibly risk the frustration of buying something that isn’t quite what
they intended.
Don’t Be Afraid to Try Dramatic Styles
Have you ever noticed that customers might be tempted to try
something especially creative with their new look, but ultimately decide
on something more conservative? That may happen because people see
something in their mind’s eyes, but are unable to adequately convey how
that image would translate from the imaginary world to the real one.
Demonstrate how you’re ready and willing to give clients the
information they need to settle upon a cut or colour they’ll love. If a
person sees how you take risks of your own, he or she might be more
willing to let you exercise creative freedom when you lift the scissors
and prepare to get to work.
Clearly, it’s simple and fun to stimulate demand for time in your hairdressing salon chairs, sometimes without having to say a word. Take that reality to heart and focus on your appearance now.
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