How to Market Your Salon Services to Brides

12/27/2012 If you haven’t taken advantage of the bridal industry, you may be losing out on valuable business. Brides spend thousands to hundreds of thousands on weddings each year. Part of that budget goes towards hair and beauty services for not only the bride but the bridal party and special guests, like the mothers of the bride and groom. Brides want to look their best, and they want their bridal party to look its best so that all of the photos from the day look fabulous. In order to achieve the best wedding day look, most brides rely on hair and beauty professionals to give them the look of their dreams.

In order to increase your bridal business, you will need to create special marketing techniques to attract brides and bridal parties. Brides want to know that you have stylists that understand the best looks for weddings and keep up to date with the latest trends on hairstyles. You should have at least one to two stylists who know how to create awesome wedding hair, including the understanding of whether or not a certain style looks good in photographs.

Create Wedding Portfolios

Have a portfolio in your salon that includes all of the styles you’ve done for different weddings. If possible, see if a bride would be willing to give you a small photo from their actual wedding that shows how the look went from the salon to the chapel. Include a photo of the style, the name of the stylist, and the approximate charge for that style. You will need to keep the portfolio updated as prices change.

Put Together Special Pricings for Bridal Parties

When pricing services, take into consideration how many people your stylists will be working on for the day. Some bridal parties may bring in a dozen people, while others may just have four. While it’s tempting to keep the prices the same regardless of bridal party size, you’ll be competing with other salons for business and should offer a bridal party package for larger groups.

Attend Wedding Shows

One of the best ways to market your salon services is to attend local wedding shows. You can set up a chair and offer complimentary styling and consultation services. Have your portfolio on hand and also your pricing packages. Showing a bride what you can do is one of the easiest ways to get a booking. If possible, try to book a bride the day she attends the show.

While you may have plenty of business with your normal salon services, offering brides different options can really help improve and increase business.

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