Better than you imagine. It works because it's personal. Don't we all still collect our mail with a tinge of hope that there’s something other than bills in our letterbox? Who doesn't like to receive a gift, a product sample, a discount or news of a product they didn't know they could buy? Technology market research company, The Radicati Group estimate there are more than 246 billion emails sent and received each day. According to Statistica's latest figures, 55% of those are spam. Your customers are getting a lot of digital noise every day. Receiving a tactile piece of communication from you in the mail is an excellent way to provide that personal contact so many of your customers are missing right now. Australia Post's research report, Mail's Role in the Digital Age, reveals that: 81% of consumers open and read their physical mail immediately, 74% of Australians give it their full attention, and 65% of Australians read every piece of mail they receive. Direct mail isn't the norm, but that's the point - it's not. It gives you the advantage of positioning your company and your products into a marketing stream where you're going to stand out and you're going to receive a positive response. If you'd like to kick-start some ideas for a campaign and see how other companies have used creative brochure folds, see here for an excellent range of the basic ways to fold a brochure along with one or two clever creative ideas too. If you'd like to try one of these, talk to us about how you can maximise the way unfolding a brochure tells your story and how to lay out your message in the most attention-grabbing way. Smart marketing is understanding what your client needs and meeting it. Instead of doing what everyone else is doing and trying to compete in an oversaturated market, be the company that does something different. Glide Print. We're your print solution. https://www.glideprint.com.au/articles