By Glide Print
01/30/2023 Better than you imagine. It works because it's personal.
Don't we all still collect our mail with a tinge of hope that
there’s something other than bills in our letterbox?
Who doesn't like to receive a gift, a product sample, a discount
or news of a product they didn't know they could buy?
Technology market research company, The Radicati Group estimate
there are more than 246 billion emails sent and received each day.
According to Statistica's latest figures, 55% of those are spam.
Your customers are getting a lot of digital noise every day.
Receiving a tactile piece of communication from you in the mail
is an excellent way to provide that personal contact
so many of your customers are missing right now.
Australia Post's research report, Mail's Role in the Digital Age, reveals that:
81% of consumers open and read their physical mail immediately,
74% of Australians give it their full attention, and
65% of Australians read every piece of mail they receive.
Direct mail isn't the norm, but that's the point - it's not.
It gives you the advantage of positioning your company and your products into
a marketing stream where you're going to stand out
and you're going to receive a positive response.
If you'd like to kick-start some ideas for a campaign and see how
other companies have used creative brochure folds, see here for an excellent range
of the basic ways to fold a brochure along with one or two clever creative ideas too.
If you'd like to try one of these, talk to us about
how you can maximise the way unfolding a brochure tells your story
and how to lay out your message in the most attention-grabbing way.
Smart marketing is understanding what your client needs
and meeting it.
Instead of doing what everyone else is doing and trying to compete in
an oversaturated market, be the company that does something different.
Glide Print. We're your print solution.
From business cards to banners, presentation folders to posters, variable data to vehicle wraps, Glide Print manage the whole process with our famous personal and professional print service. Just send us your specifications and we'll take care of everything until your order is on your desk. W…