By Glide Print
01/30/2023 Despite a time of the highest use of digital media during Covid, Roy Morgan research is still showing that print continues its growth as the more highly valued marketing medium for customers.
An overwhelming 83% of catalogues read are printed hardcopy, compared to digital sitting at just 3%. In addition to readership percentages, the catalogue’s audience reach remains steady at 20.1m Australians.
Print media is a recession-proofing channel. Roy Morgan analysis of catalogue readership following the GFC shows that catalogue volumes increased by 8.64% and have remained high for a decade now, despite this period of great media disruption.
‘Australians don’t live and breathe one media channel, we watch television, we listen to the radio,
we read catalogues, we go online. ‘We move between media all day, every day and because of this we see brands like
Chemist Warehouse, Bunnings, Woolworths, ALDI and others using all channels to communicate
their brand and product messages into
the homes of every Australian.‘People report catalogues as being a useful medium because they help them save money,
compare products, research brands
and build menus in their home environment.’Kelly Northwood, Chief Executive Officer of The Real Media Collective
in their report, Print Reigns Supreme.
Print is well-read and well-liked. It’s not only a useful media, it drives brand equity, product recognition, and increased sales. So how do you use your print marketing better? Short of walking in the door of millions of potential customers yourself, no other marketing option provides the personal relationship and emotional response of hands-on print.
IF YOU DON'T HAVE QUALITY PRINT PRODUCTS,
YOU ONLY HAVE
HALF A MARKETING STRATEGY.
About This Author
From business cards to banners, presentation folders to
posters, variable data to vehicle wraps, Glide Print manage the whole process
with our famous personal and professional print service.
Just send us your specifications and we'll take care of
everything until your order is on your desk. W…
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