Blending SEO with the Other Ingredients Can Equate to Online Riches

02/18/2013 So, you know that SEO is important, right? But are you spending all your effort on SEO and getting bogged down with keyword research but not bothering with other important online marketing elements? If so, you’re limiting your potential for success and growth. Here are some other areas to keep in mind, too:

Web Design

Once you get people to your site what will they see? Will they see a professional-looking and well-crafted site that shares information and compels them to dig deeper and eventually buy? The right web design makes a world of difference. You’re spending money getting them to your site — make the site they land on worthy of their time! If you haven’t looked at your website in a while it might be time to consider a refresh. Not only might a new site work better for you but a refresh offers great opportunities to drive new traffic to your site.

Social Networking

Social networking offer huge potential for you to attract new customers, build new relationships, keep existing relationships going, improve your SEO, and more. There are countless social networking tools that can be leveraged to fuel your company’s growth. Twitter, Facebook, Pinterest, YouTube, and many other sites could all help you bring customers in and could help you keep them, too.

Branding

Working on becoming known as a quality brand takes effort. Branding should be a part of everything you do. The right strategy is important and the right ongoing management of your branding and reputation is also important.

Relationship Development

Once you’ve acquired a new customer do you have a plan in place to re-engage them after their first order? The first order is the hardest to get. Many website owners don’t place nearly enough of their focus on re-engaging past customers and this is definitely a lost opportunity if you ignore this segment of your business.

Diversity Helps!

This is not an exhaustive list of everything you need to focus on but gives you an idea of the fact that you need a diverse online marketing strategy made up of multiple elements that help you build your reputation, continually find new customers, and continually develop relationships with existing customers to keep them coming back and to get them doing word-of-mouth marketing for you, too. SEO is important but it’s not all you need to do.

Everything you do can link together to help your company continually move onwards and upwards. Everything you do can also generate information to help you fine-tune your strategies as you go.

Want some help? Talk to Market Ease, an SEO company in Sydney and Adelaide that can help you with all of the above and more.

About This Author

Market Ease Business Promotions

Market Ease Business Promotions is a website design and marketing company, specialising in SEO (Search Engine Optimisation) and Internet Marketing. We provide various online marketing services.Inquiries: Phone: 1300 662 990Fax: 1300 305 335 Mobile: 0411 127 873 Website: http://www.marketease.com.au/…