New algorithm updates from Google continues to stir the web community. Due to the rising complexity of search engine optimisation, many businesses are turning to SEO consulting firms like Market Ease Business Promotions to help them stay on top of search engine results. Google recently released the 20th version of the Panda update along with their Exact Match Domain (EMD) update. However, they did not mention the new Panda update when they announced the EMD update. This caused confusion among webmasters whose website rankings had been affected although they did not use exact match domains. The newest Panda update impacts 2.4% of English search queries, and the EMD update affects 0.6% of English search queries. However, those updates were not the only ones that Google has recently made. In fact, they make updates everyday, resulting in about 500 changes to the search algorithm a year. Google did not announce their newest Panda update when they announced their EMD update. Some webmasters were puzzled as they saw Google lower their website rankings despite the fact that they did not use exact matches in their domains. Now that Google has announced the new Panda update, the confusion has been cleared, exonerating the EMD update of wrongful blame from webmasters. Google has tried to be more transparent about their updates since the original Panda update was made. They did this by releasing monthly lists of updates that they had made in the previous month. Recently, however, there has been a delay in the publication of their list. They have been leaving the web community waiting as they wait two months before publishing their list of updates. Why is Google updating their search algorithms so aggressively? According to Matt Cutts, the aim of the updates is to help eradicate low quality sites from showing up in prominent places in search engine results. However, Google’s view of what constitutes quality is subjective, and hard for most small and medium businesses (SMEs) to gauge. Many of these businesses do not have the staff on hand to keep up with Google’s constant changes. As a result, they turn to SEO consulting firms to help their business websites stay visible in search results. Market Ease Business Promotions is one of the SEO firms helping SMEs successfully navigate the changing search algorithm to stay on top of search results. Binh An Nguyen, CEO of Market Ease, refers to the algorithm updates as a curve ball and explains their impact on businesses. “These curve balls take time to overcome even for businesses that have been keeping up with their SEO efforts. Businesses that haven’t been keeping up can find themselves months behind when they return to their SEO duties—not to mention the time they lose trying to figure out what they should do differently than before,” said Mr. Nguyen. About Binh Nguyen and Market Ease Business Promotions Binh is the founder and CEO of Market Ease Business Promotions Pty Ltd., a company dedicated to helping small to medium sized enterprises succeed online. He is currently helping dozens of business owners generate a flood of leads and acquiring an avalanche of sales to their firms through the power of the internet. His clients range from all over Australia, New Zealand, US and in the UK. In the last 4 years, Binh has helped several multi-million dollar companies in Australia sell millions of dollars worth of products online. Tap into Market Ease’s expertise at http://www.marketease.com.au.